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"DREADED WALK OF BUSINESS SHAME"

Shamed Man

Wait, were you just pretending to get their money? Do you mean to tell me that all you’re worried about is getting them to sign the contract and pass over the check or credit card? Well, consider that your first mistaken step on the long walk of shame is called “business failure”. Climbing to success takes time, and without clients to support you, there’s no way you’ll ever reach your goals.

 

Setting customer expectations correctly is so important and has to be done fast or you will face a business life of nightmares. Part of the strategy in setting expectations is nurturing your customers. In our industry, we call this the DELIGHT stage. Now your full-time focus, beyond closing deals and getting contracts signed, is to nurture your customers and make sure they know you care. Pardon my analogies, but it’s true that to have a happy marriage you should still date your wife throughout your future, not just in the beginning. We should always be mindful of catering and caring for our customers, beyond the final sale. Below are just a few ways in which you can accomplish this:

 

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