A website designer does more than design a visually appealing website. They are responsible for making sure every part of the website works well together. From the colors to the layout, the designer has a huge responsibility. Here are the things a web designer chooses.

1. Concept

The first thing a web designer is responsible for is the concept. Before they work on bringing the design to life on the client’s website, they make a plan. A concept may include color schemes, brand goals, content, and layout. Clients can help create a plan by providing as much detail to the designer as possible. The more the designer knows about a brand and what they do, the higher the website’s potential.

Once the designer has created a solid concept, they present it to the client. This step is where the client can point out any concerns and give their feedback.

2. Layout

It is also the web designer’s job to choose a proper layout for the website. The designer makes the layout aesthetically pleasing and easy to read. The layout of a web page should be easy to navigate. A well-designed layout is when everything on the website is easy to find. If it feels like you’re going on a scavenger hunt to find a page, then the layout needs to be adjusted. A designer will know what to do to improve the layout.

3. Colors 

A web designer is responsible for the colors on a website. Colors are a seemingly small part of website design, but a lot of thought goes into it. The designer either uses the colors you already have picked for your brand, or they can choose for you. The designer will pick the colors based on company goals and branding. Keep in mind that the designer doesn’t just pick colors that are pretty; they strategically choose colors that fit the brand’s emotions.

4. Visuals

The web designer also chooses the visuals to put on the website. There are a couple of different options when it comes to visuals. The designer can choose to use pictures the client provides from the brand, or they can create the graphics for the client. Once they have chosen the visuals, they also decide where to place them. Their job is to place the visuals in an organized and eye-catching way. A designer will know how to place the visuals, so the website doesn’t look cluttered.

5. Flow

The flow of a website is the way it looks as a whole. Each element of a webpage should flow into the next without any interruptions. The designer knows how to make everything flow nicely and be easy to read. Having a confusing website is bad for business as it can turn away potential clients. A designer will know how to give your website a proper flow.

Advantages of Hiring a Web Designer 

Revolution Web Studios can help you save valuable time that could be spent expanding your business in ways you are knowledgable. Nobody has time to learn an entirely new profession. A designer will know exactly what needs to be done, and attempting that yourself can waste time.

Hiring a designer can also save you money. Websites are a vital part of brand advertising, and if you don’t bother with a quality website and this, in turn, could make you lose money. While it is nice to do some things yourself when it comes to web design, it is best to leave it to the professional. Schedule a consultation today to learn how we can help you get the results you are looking for!