How Does Local SEO Impact a Business?

Local SEO is the process of optimizing your website so that it appears higher in the results pages for local searches. It can increase your online presence and help you connect with potential customers. At Revolution Web Studios, we can help you implement an SEO strategy so that your business appears when people search for your services in your geographical location.

Local SEO Versus National SEO

National SEO is the type of search engine optimization that websites who want a national presence utilize. This type of SEO is best utilized by businesses that do not have a physical location and can serve people from any location. Local SEO targets people that live in a certain area. If your business has a brick-and-mortar store or serves a specific location, you should utilize local SEO because it shows your content to people in your area. It helps make sure that your website is being shown to people who can become potential customers.

How Local SEO Can Impact Your Business

We can create and implement a strategy that can improve your local SEO. A comprehensive SEO strategy can impact your business in the following ways:

Increased Visibility

One of the top benefits of an effective SEO strategy is the increased visibility that it can bring your business. People can’t visit or use your business if they don’t know you exist. Utilizing SEO strategies like creating and optimizing a Google business profile can help tell the people in your community about your business and how you can serve them.

Targeted Traffic

Local SEO can help you effectively reach your target audience. By using local keywords, you can attract local users that are searching for your products or services. Targeted traffic can be more likely to convert into sales or leads because these users are specifically looking for the types of services you offer in the location that you serve.

More Business

SEO can help your business appear higher in the search results for local queries. This helps bring more people to your website, potentially leading to increased traffic and sales.

Increased Click-through Rates

Local SEO can help your business appear higher in the search results. This increases your chance of your business being seen and clicked on. Data has shown that the first result in Google has an average click-through rate of 27.6%. Even if you are not the top result, you still want to improve your ranking to increase your click-through rating.

Improved Credibility and Trust

Having an online presence also allows former customers to leave online reviews and ratings for your website. Positive customer feedback can improve your business’s reputation and help build trust among potential customers. These reviews may also lead to higher rankings, increased customer loyalty, and word-of-mouth referrals.

How We Can Improve Your Local SEO

Improving your SEO strategy takes time, resources, and expertise. If you want to increase your chances of seeing results and want to take advantage of our expertise, here are some of the steps we can take to improve your SEO:

Optimizing Your Google Business Profile

A Google business profile is a tool that allows businesses to create and manage their online presence on Google Maps and search results. We can make sure that your profile is fully optimized. We do this by verifying that the contact information and operating hours are accurate. This can help enhance your business’s credibility and makes it easier for potential customers to find or contact you.

Using Local Keywords

We can optimize your website to include local keywords. Optimizing for keywords like “coffee shop near [your location]” or “plumbers near me” can help people searching for your products or services find you. It can also help Google know the locations that you serve.

Creating High-quality Content

Creating high-quality content is good for both national and local SEO. High-quality content can show search engines that your content is helpful. This can lead to increased rankings and traffic. High-quality content is original, relevant, and keeps the reader in mind. We make sure to meet these objectives so you can rank higher in the search results.

Getting Links From Other Businesses

Links from other relevant websites to your website can increase your domain authority. This is one of the aspects that search engines look at when ranking content. We can find link-building opportunities and guest-post for your business to help increase your authority and visibility.

Schedule a Consultation With Revolution Web Studios

At Revolution Web Studios, we want to help you use local SEO to grow your business. An effective SEO strategy can help more potential customers find you when searching for your services. We can help you achieve this by optimizing your Google business profile, providing real-time reporting, and implementing other SEO growth strategies. We know that your business needs to appeal to humans and not just search engines, and we keep both in mind when we create SEO strategies. Schedule your consultation with us today to improve your SEO efforts.