#WINCUSTOMERSNOW

Ok, you just started your business. You have a new website and have built an amazing looking Facebook page for your business and your ready now to get followers and sell them your brand. Maybe you even decide on an Ad budget and you’ve created your first Ad and have sent it out to the FB world. Congratulations, maybe? Now instead of getting Likes and Views you now need a tissue because your crying like a baby and whining that nobody likes you everyone hates you and now you should go eat worms.

What went wrong? You studied and copied what other successful people have done in their Social Media advertising. You even go as far as to save amazing empowering quotes to build up your Instagram account for your brand and product. No one is paying attention. Did you think it was going to happen immediately?

“Just because you did the work and put in the effort doesn’t mean people actually care.”

- Jeremy Thompson CEO/ Revolution Web Studios

Did you really think about it methodically? Early in the start of my Digital Agency I was much like you. Everyday fired up about doing what needed to be done, creating, developing and putting tons of effort in everything I was doing to grow my business. Then after about a year and half into it, about 12 years ago, I had a meeting with one of my favorite no bullshit mentors. He’s a millionaire now in the funding industry and he said something that shocked me to the core and changed my life and my business for the better.

"CRUSHING IT!"

Awesome!!! You’re crushing it in sales and making deals left and right. You’re selling your products and services like crazy. People want what you have and they are paying you hand over fist to get what you’re offering. You feel happy and on top of the world. Business is booming and growing fast to meet the demand that you worked hard to market and advertise to.

"DARK SHADOWS IN YOUR BUSINESS"

There’s one thing looming, though, that you don't even see. Hiding in the shadows, just lurking. Maybe you can’t see it because the glaze of your immediate success and business growth has blinded you. You feel its presence but just can’t seem to put your finger on what it could be. It's definitely something you can’t ignore forever. I’ll clue you in. It’s the sound, and presence of a vacuum. A black hole your current customers are being sucked into, or maybe just falling into willingly.

"PLEASE DON'T GO"

You're asking yourself, “Why are my customers leaving?”, “Do they not like my service or product?”. I can tell you with strong confidence that is not the issue at all. You may be doing great at your craft, but what happens to your customers or clients after the sale, after the deal, after the contract has been signed? You might say, “I have no idea, I assume they are happy with my product or service.” They very well might be, but imagine how much more satisfied they would feel if you checked in on them after the fact. This could be as easy as sending them a thank you letter, or a follow-up email. Listen- they trusted you and they liked you, and that’s likely what led them to buy from you. Now, you should learn how to NURTURE your customers after the sale.

Dont worry this is not an article about candle light dinners and long walks in the park, unless your running a dating service or business.

A relationship has everything to do with online marketing, but it is hard for us to shift our minds to that mode when we are thinking business strategies. It takes getting to know a person and understanding that creating a relationship with a prospect to become a customer happens over a series of interactions. I can not tell you how many times in my business over the years that I did not build that solid of a relationship with someone and they did not stick around as a client for very long. Its sad and can be disheartening, but did you really give it you're all to really connect with them. Maybe you were so pre-occupied or blind, as I like to say to, by your own sales process or desperation to collect money. The result was you lost because you never took the tiny extra steps in being relational.

RABBIT TRAILS & PSYCHOLOGY

Marketing has taken rabbit trails all over the place in the last decade. It's time we get back to our roots and have a shift because what has taken place so far is a drift off course. A shift that helps us understand that marketing is psychology and if you understand anything about the psychology of humans the reality is things change in our society's way of thinking and feeling all the time. By all means, I am no psychology expert, but I am a guru at understanding how websites and online marketing can affect someone emotionally or mentally just based on my many years of experience in the digital marketing industry.

TECHNOLOGY MAKES MY DECISIONS

More and more, younger and younger we as humans are relying on technology to tell us how we should think, feel, function and even sometimes make decisions. That's why it is so important that when we market our products and services or solutions that we take the responsibility in the execution of it in a way that we are not just pushing our products or solutions onto some poor soul. Smothering them in the goo of your icky sales and manipulation tactics just to get to the greenbacks. I'm not saying in any way that we should not get paid. Just bringing to light the fact of what we should be doing to get more leads and customers is in our message.

TAKING RESPONSIBILITY

You're probably saying to your self, "I have a great message." Ok, and you might have a great message, but how are you delivering it. Are you delivering it in a way that makes sense, or are you coming across like the hot dog guy at a baseball game? There has to be a place you recognize that taking responsibility in positioning your products and services to a prospect solves one of two things. One they need your stuff to solve their problem or second they need your stuff to make their life better. Sorry for the word stuff, but that seems to work in this sense.