#WINCUSTOMERSNOW

The online marketing field is getting more crowded and competitive by the day. It’s up to everyone to find a way to stand out from everyone else and make their mark in the minds of their clients.

One thing that we try to focus on is everything we create or when we market for a company online we do everything from a relational point of view rather than an informational point of view.

This really separates us from other website companies that just get in and build. We walk and educate our clients through the whole process so they are never in the dark and they understand the reasons behind why we do certain things the way we do them. 

This is why our services stand out and why we earned our first five-star review on the Clutch platform.

Wait, were you just pretending to get their money? Do you mean to tell me that all you’re worried about is getting them to sign the contract and pass over the check or credit card? Well, consider that your first mistaken step on the long walk of shame is called “business failure”. Climbing to success takes time, and without clients to support you, there’s no way you’ll ever reach your goals.

Setting customer expectations correctly is so important and has to be done fast or you will face a business life of nightmares. Part of the strategy in setting expectations is nurturing your customers. In our industry, we call this the DELIGHT stage. Now your full-time focus, beyond closing deals and getting contracts signed, is to nurture your customers and make sure they know you care. Pardon my analogies, but it’s true that to have a happy marriage you should still date your wife throughout your future, not just in the beginning. We should always be mindful of catering and caring for our customers, beyond the final sale. Below are just a few ways in which you can accomplish this:

"CRUSHING IT!"

Awesome!!! You’re crushing it in sales and making deals left and right. You’re selling your products and services like crazy. People want what you have and they are paying you hand over fist to get what you’re offering. You feel happy and on top of the world. Business is booming and growing fast to meet the demand that you worked hard to market and advertise to.

"DARK SHADOWS IN YOUR BUSINESS"

There’s one thing looming, though, that you don't even see. Hiding in the shadows, just lurking. Maybe you can’t see it because the glaze of your immediate success and business growth has blinded you. You feel its presence but just can’t seem to put your finger on what it could be. It's definitely something you can’t ignore forever. I’ll clue you in. It’s the sound, and presence of a vacuum. A black hole your current customers are being sucked into, or maybe just falling into willingly.

"PLEASE DON'T GO"

You're asking yourself, “Why are my customers leaving?”, “Do they not like my service or product?”. I can tell you with strong confidence that is not the issue at all. You may be doing great at your craft, but what happens to your customers or clients after the sale, after the deal, after the contract has been signed? You might say, “I have no idea, I assume they are happy with my product or service.” They very well might be, but imagine how much more satisfied they would feel if you checked in on them after the fact. This could be as easy as sending them a thank you letter, or a follow-up email. Listen- they trusted you and they liked you, and that’s likely what led them to buy from you. Now, you should learn how to NURTURE your customers after the sale.

Dont worry this is not an article about candle light dinners and long walks in the park, unless your running a dating service or business.

A relationship has everything to do with online marketing, but it is hard for us to shift our minds to that mode when we are thinking business strategies. It takes getting to know a person and understanding that creating a relationship with a prospect to become a customer happens over a series of interactions. I can not tell you how many times in my business over the years that I did not build that solid of a relationship with someone and they did not stick around as a client for very long. Its sad and can be disheartening, but did you really give it you're all to really connect with them. Maybe you were so pre-occupied or blind, as I like to say to, by your own sales process or desperation to collect money. The result was you lost because you never took the tiny extra steps in being relational.

RABBIT TRAILS & PSYCHOLOGY

Marketing has taken rabbit trails all over the place in the last decade. It's time we get back to our roots and have a shift because what has taken place so far is a drift off course. A shift that helps us understand that marketing is psychology and if you understand anything about the psychology of humans the reality is things change in our society's way of thinking and feeling all the time. By all means, I am no psychology expert, but I am a guru at understanding how websites and online marketing can affect someone emotionally or mentally just based on my many years of experience in the digital marketing industry.

TECHNOLOGY MAKES MY DECISIONS

More and more, younger and younger we as humans are relying on technology to tell us how we should think, feel, function and even sometimes make decisions. That's why it is so important that when we market our products and services or solutions that we take the responsibility in the execution of it in a way that we are not just pushing our products or solutions onto some poor soul. Smothering them in the goo of your icky sales and manipulation tactics just to get to the greenbacks. I'm not saying in any way that we should not get paid. Just bringing to light the fact of what we should be doing to get more leads and customers is in our message.

TAKING RESPONSIBILITY

You're probably saying to your self, "I have a great message." Ok, and you might have a great message, but how are you delivering it. Are you delivering it in a way that makes sense, or are you coming across like the hot dog guy at a baseball game? There has to be a place you recognize that taking responsibility in positioning your products and services to a prospect solves one of two things. One they need your stuff to solve their problem or second they need your stuff to make their life better. Sorry for the word stuff, but that seems to work in this sense.